75% of searchers won’t scroll past the first page of results.

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Improve your visibility with search engine optimization.  Website promotion is an integral part of running a successful online presence.  Promote your website on Google search results and social media.  Request a free consultation (888) 483-6909.


Domains Names – Renewal Alert

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Keep a record of your domain name registrar handy. Domain registration companies are sending deceptive renewal notices via mail and email. Don’t be fooled by it. If you are not sure about it, contact your web design company. Renewing without verifying could cost you dearly.


5 Tips for Recession-Proofing Your Web Site

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We may be in a global crisis of some kind–it’s anybody’s guess.  Maybe it’s a recession, maybe it’s a banking crisis or a credit crunch.  We know it’s there because we can feel it’s effects.  Most people are tightening their belts, watching costs, and planning more carefully to make sure their still here this time next year.

None of these tips is meant to be a one-time activity. They should all be continually ongoing exercises. Even if you don’t see results within weeks, don’t stop trying out ideas.

  1. Talk to Your Customers.  Also talk to people who are not your customers yet, but should be. Try to figure out what motivates them. What’s the ambition, pain, or drive that could mean they use you?
  2. Be Willing to Be Wrong. You may not get it right the first time. Acknowledge that now and get over it. Its OK, it’s just the way it is. What you have to know that you can’t know is which will work best. Ready? Good.
  3. Fix Your Bucket. Imagine your web site is a bucket, whose job it is to carry water (visitors) from a basin labelled “new visitors” to a basin labelled “customers”. You have to pay for someone to deliver water into the first basin, and you also have to pay for someone to run between the basin, carrying the water.  The bad news is, your web site is probably leaking, which means you’re losing precious water all the time. If someone can’t find the next link to carry them forward, or they get confused and think they’re in the wrong place, or they don’t know how to fill in a form, that’s a serious leak.
  4. Optimize Your Site for the Search Engines. It’s often a simple task to make your web pages more friendly to search engines. Here are a few tips for you and your designer:  *Make sure your meta description and title are readable and meaningful. *Use plenty of headings in your text ensuring that they’re meaningful and readable. *Include a sitemap. These show the search engines you’re serious and you want them to index you correctly. *Add good, fresh, interesting, relevant, keyword-rich content. *Your website should be of a good enough quality to induce other sites to link to you, but watch out for any directories. Aim to get at least 20 inbound links to your site, more is better.
  5. Invest Wisely.  Put a value on your site’s goals (which can be tracked in Analytics).  Consider:
  • What’s a new contact from a customer worth, on average?
  • How many visitors do you need today to get a new contact?
  • How much time and money can you afford to invest to get each new contact?
  • What does that work out to be in terms of additional visitors? How much can you afford to invest to get X amount of traffic?
  • How cost-effective would it be to fix your bucket to retain more visitors versus filling the funnel with more new visitors?

Once you’ve figured out your values, consider setting up AdWords pay-per-click ads (or consider Facebook’s ad platform too), which will help you attract additional qualified visitors for a guaranteed capped price.



Fonts – How Important Are They?

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Your computer comes with dozens of fonts.  Does it make sense to alternate fonts on an ad, change colors of the fonts to help them stand out, use unusual fonts to look more unique?  Varying fonts and colors may actually convey that your child created the ad.  Hiring a professional to create your ad design will ensure that your ad is a success.  If you need to print thousands of copies, it is important to use an ad that will work for you or your cause.  Ask us about the two most confidence building fonts.


Adobe Flash Vulnerabilities

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 Running Flash on your website? Adobe Flash is being targeted by hackers and malware for its many vulnerabilities. Adobe Flash has been a popular animation feature on high end websites but has always been criticized for blocking the search engines.

Welcome – Rachel Mefferd L.Ac.

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Site-Pro.net is pleased to welcome our new client, Rachel Mefferd L.Ac.  We will be developing a new website to promote her acupuncture services in Claremont, California.


New Websites – Coming Soon!

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I would like to thank two long-time clients for requesting new websites. Michael K. Brewer (photography) has been a client since 2001. Laura L. Mays Hoopes, a Biology Professor at Pomona College turned science author (a client since 2006). Both recognize the importance of updating the look of their websites to achieve results.


2012 Celebrate Convention & Trade Show

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SP

We had a great time at 2012 Celebrate! Convention and Trade Show June 28-July1 in Las Vegas, NV.  We stayed at a comfortable and spacious hotel, Tuscany Suites and Casino on Flamingo Rd.  We met so many talented people that are part of the gifting industry.  I had an opportunity to lead two informational classes on the importance of developing a professional website and offered strategies for marketing using the many social media directories offering free advertising options. In addition to the information classes, we also exhibited for two (2) days. 

I learned a lot from all the attendees that I had the pleasure of meeting and I hope that I was able to provide valuable information to help attendees grow their businesses and avoid some of the pitfalls of template-based web services and ways to protect domain names from phishing scams and web services that can make it difficult and sometimes impossible to retrieve a domain name.

We look forward to working with any attendees that decide to employ our services to grow their businesses. We congratulate three (3) attendees for winning 500 Free Business Cards:

INSTANT WINNER:  Amazing Gift Baskets and more, Wesley Chapel, FL

Tradeshow Drawing: Essence Gift Baskets, Las Vegas, NV

Tradeshow Drawing: Carters Balloons & Candy Creations, Victorville, CA

We would also like to thank the following companies for taking advantage of our free consultation that we made available during the trade show on Sunday, July 1. We provided a review of existing websites and provided tips on existing and new domain names.

A Touch of Romance, Special Event Planning Service, Riverside, CA

Carters Balloons & Candy Creations, Victorville, CA

Amazing Gift Baskets and more, Wesley Chapel, FL

Special recognition to the exhibitors for Modern Collections, an importer of decorative and fine floral containers for supplying us with a superior drawing box for our free drawing and my assistant, April Whitaker.

 

 


Our Trade Show Adventure

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We will be attending the 2012 Celebrate Convention and Trade Show from June 29-July 1.  Glenda Ebersole, Founder, is participating as a member of the faculty and will be teaching Web Presence and Social Media Marketing.  Site-Pro will be on the floor (well, not literally). We will have a booth on Sunday, July 1.  Stop by and see us.  We will be featuring an iPOD Touch* Giveaway among other things.

This tradeshow is open to Gift Basket Designers, Balloon Artists, Event Planners, and Floral Designers.  There is still time to sign up at www.2012CelebrateConvention.com.  (Thank you to 2012 Celebrate Convention and Trade Show for trusting us to build their website.)

*with minimum purchase