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Recent claims that web design is dead that is finding it’s way to all sorts of social media sites is just fake news. The world isn’t about templates. Cookie-cutter solutions, whether design or technology solutions, are for the mass market at best. In a sea of sameness, leading organizations in every sector, and those that aspire to join them, look to great design to differentiate their offerings.

What is true, though, is that the user experience is the top priority, perhaps more important than the “design” on top of it. While some methods simplify the technically laborious, time-intensive aspects for designers, they must still make sure the final design is purposeful and on brand. Human emotion connected to your core product or service is still the most desirable outcome. If the experience isn’t solid, the design is lost.